On Tuesday, to celebrate this off-kilter union, a nine storey derelict building in downtown Manhattan was transformed into a series of installations. Models, fashion designers and celebrities, including Kanye West and Sarah Jessica-Parker, entered on a concrete walkway, a typically Margiela spin on the red carpet.
Strip lights, peeling paint and crumbling walls epitomised the brand's aesthetic. Models wearing clothes from the H&M collection cavorted in white powder, which had been dusted on to large squares on the floor, creating impromptu artworks. These performances were in keeping with a label not known for the conventional catwalk experience.
